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The Lunch Pail:

A Data Management and Marketing Blog

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  • Teaching Bees to Fly Straight
    April 23, 2014 by
    It’s not easy for CMOs today – as if it ever were. Jake Sorofman of Gartner recently described the modern consumer path to purchase as the flight of the bumblebee. They’re evasive, flitting from one bright blossom to the next. He’s absolutely right. But you already know that the funnel is crushed and twisted, looking more like a labyrinth than [...]...
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  • DMP Implementation Considerations
    April 21, 2014 by
    Deciding to use use an integrated data management platform comes with a lot of questions. Many marketers often wonder about what data is best to use and how to best use the data once it’s in the system. Insights into questions like these can be found in this post. Another question on the minds of marketers is “What’s the implementation [...]...
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  • How Google’s Secure Search Announcement Affects Marketers
    April 18, 2014 by
    Last week Google announced that will move to secure search clicks on paid search ads. According to Search Engine Land, Google is “extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Our friends at IgnitionOne took a look at what this means for advertisers and marketers. [...]...
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  • The Emotional Intelligence of Contextual Marketing
    April 16, 2014 by
    Back in 1995, Daniel Goleman released his classic book, “Emotional Intelligence,” introducing the idea of EQ as it relates to business success. Since then additional research has been done on this simple question: Why is it that someone with a high IQ – someone brilliant at the subject matter – can be an utter failure while someone with charisma but [...]...
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  • Dealing with the Heartbleed Bug
    April 14, 2014 by
    Last week, news broke about the most recent cyber threat referred to as the “Heartbleed Bug.” When exploited, the bug leads to the leak of information between a server and client. Unfortunately, this data leakage could include login credentials, private keys, and other sensitive information. According to Engadget: “Heartbleed exploits a built-in feature of OpenSSL called heartbeat. When your computer [...]...
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