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The Lunch Pail:

A Data Management and Marketing Blog

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  • Dealing with the Heartbleed Bug
    April 14, 2014 by
    Last week, news broke about the most recent cyber threat referred to as the “Heartbleed Bug.” When exploited, the bug leads to the leak of information between a server and client. Unfortunately, this data leakage could include login credentials, private keys, and other sensitive information. According to Engadget: “Heartbleed exploits a built-in feature of OpenSSL called heartbeat. When your computer [...]...
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  • This Week in Data – April 11, 2014
    April 11, 2014 by
    Big Data, Big Paycheck? – The Wall Street Journal reports hundreds of companies are still looking for hires who possess the quantitative skills to work with the mounds of big data they have coming in. If you’re not brushed up on your quantitative skills, the article notes, you could easily be replaced with someone who is. Big Data Doubts – [...]...
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  • New Marketing Automation Tool Released
    April 9, 2014 by
    Yesterday, IgnitionOne (who recently acquired Knotice) announced a new self-service tool to our Marketing Automation offering, giving marketers the opportunity to create their own campaigns to drive dynamically interactive messages to consumers on various pages of their website. Marketing automation uses insights from the behavior of users on a marketer’s website in order to make informed decisions about when and where [...]...
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  • Revisiting Your Approach to Mobile
    April 7, 2014 by
    Last week, my husband and I packed up the kids to explore colleges for my 17-year-old. Different schools, different towns… most of the time we were absolutely dependent upon our mobile devices to get us through each day, a sort of modern Swiss army knife of survival on the road. From the GPS calculating routes, highlighting gas stations and coffee [...]...
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  • 3 Types of Data You Can Use to Increase Profit
    April 4, 2014 by
    I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Instead of seeing an excel file filed with pages of numbers, they see potential to pull together something striking by finding patterns that blend well together. Just as the artist’s curiosity led her to her [...]...
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