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The Lunch Pail:

A Data Management and Marketing Blog

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  • New Do Not Track Information
    July 28, 2014 by
    When we last left the Do Not Track saga at the end of June, the DAA was urging the WC3 to pull the plug on the floundering do not track effort. While a decision has yet to be made on its future, some new tracking issues have been making the news recently. Over the years we’ve seen several different entities [...]...
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  • Introducing Digital Marketing Suite (DMS) Analytics 2.0
    July 25, 2014 by
    Yesterday IgnitionOne announced the latest analytics enhancement to its Digital Marketing Suite (DMS): Analytics 2.0. The new offering features a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data [...]...
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  • 3 Tips for Making Data Actionable
    July 23, 2014 by
    Today’s marketing vernacular is loaded with data: “big data” “cross channel data” “actionable data” the list goes on. Sure, marketers know the benefits of having access to and collecting known and anonymous customer data, but the fact remains that a lot of them struggle with or just plain can’t use the data they’ve got. According to recent research, 34% of [...]...
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  • CMO Corner: 3 Ways Big Data Will Innovate Your Brand
    July 21, 2014 by
    Innovation is a word often heard in office buildings, meetings and, in particular, marketing departments across companies. It is common to hear, “we need to be more innovative” or “why aren’t we as innovative as our competitor?” In hearing this word many times, it can be easy to forget what it means as it becomes trivialized and cliché. As I [...]...
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  • LeBron James by the Numbers
    July 18, 2014 by
    Perhaps you haven’t heard the news. You could have been disconnected from the world on a distant island or in an obscure jungle where precious cellphone battery power had to be conserved for survival. Whether you are a fan of sports or not, it has been nearly impossible to have missed the news that LeBron James is coming back to [...]...
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