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The Lunch Pail:

A Data Management and Marketing Blog

Latest Posts

  • It’s the End of the Blog as We Know It
    August 20, 2014 by
    Today marks the end of The Lunch Pail and the beginning of our time over at IgnitionOne’s blog. Today is also our 1,000th post. We couldn’t have gotten to 1,000th post without our readers, so thank you for coming along for the ride. Don’t forget to check out The Digital Marketing Suite. To mark the occasion, we ate a lot [...]...
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  • A Look Back 2: Our Most Popular Posts Continued
    August 19, 2014 by
    If case you missed yesterday’s announcement, we’ll be ceasing publication of The Lunch Pail after tomorrow. You can read more about it here. But don’t worry, we’re not going away completely. We’re just switching to a different location and joining the excellent team of bloggers over at IgnitionOne’s Digital Marketing Suite. Yesterday’s post featured the top 5 most popular posts. [...]...
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  • A Look Back: Our 5 Most Popular Posts of All Time
    August 18, 2014 by
    Back in May of 2008, Knotice launched The Lunch Pail with the goal of being a resource for the ever-changing marketing industry. You can check out our very first post written by Brian (with a little help from Josh) here. In the six years since its launch, our blog has seen hundreds of posts on everything from mobile marketing and [...]...
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  • CMO Tips: Best Practices for ROI Measurements
    August 13, 2014 by
    Back in June we hosted a webinar “Data + Media and the Future of the Hub” (click here for the replay) with Roger Barnette, President of IgnitionOne, and Brian Deagan, the Global Business owner of IgnitionOne’s DMP. Within the presentation Brian referenced the April 2014 Global CMO Survey conducted by Deloitte where 228 global marketing leaders were asked a series [...]...
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  • Optimizing Forms for Lead Generation, Part 2
    August 11, 2014 by
    On Friday I wrote about 4 tips to get you started optimizing your forms for lead generation. Today I’m going to take a look at what you should include on those forms. Marketers often struggle with information required on the forms – how much is too much? The goal should be to only have the fields necessary to capture the [...]...
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