Archive for December 2008

The Best of the Lunch Pail - 2008

While it's not officially the end of the first year for the Lunch Pail (that first anniversary comes in May 2009), it is the end of a very eventful year in online marketing, and we're very thankful we were here to chronicle the ever-changing space for you, our loyal and growing readership. Thanks for continued growth each month, and tell

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Is Self-Regulation Right for Behavioral Targeting?

It's nearly the end of the year and time for another check in on the world of behavioral targeting. Some of the ongoing debate, as I've outlined in the past, revolves around the idea that companies who develop behavioral targeting technology learn to self-regulate the use of their product with regard to data privacy (both data acquisition and use). The

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Happy Holidays from Knotice!

First off, we'd like to say Happy Holidays to everyone out there on the Web. Everyone's getting into the spirit here at Knotice, but there is still plenty of work to be done, and we're plugging away. This year, we had our holiday party at a local organic market and restaurant called The Mustard Seed Market & Café. They put

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Good or Bad Online Shopping Experiences in 2008?

We try very hard at Knotice to understand the inherent complexities of the online marketing space from a bunch of directions. There's the "we’re a software company" perspective, which is just as important as the "online experience" perspective. The two work hand in hand, and, the second comes in many varieties - one of which is the online consumer experience

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101: M-Commerce, or Mobile Marketing?

With the economy looking a bit uncertain for the next year, many marketers are pursuing new and different channels to capture their audience's attention. Marketers are in hot pursuit of "cheap, easy, and effective" ways to increase conversions… and I feel there is confusion in terminology in the marketing world. After doing some reading, I concluded that the terms "M-commerce"

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Enhancements for Email Betting, I Mean Testing

We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - literally. For each test, there is usually a corresponding betting pool going on. Granted, testing provides great marketing insights; but, the drama increases when people start wagering on how smart of marketers they are. The only exception is Bryce. He

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Mobile Opt-In Seeks Balance

Good and bad. Yin and yang. Anakin Skywalker and Darth Vader (sorry for the nerdy reference). There are two sides to everything. Take mobile marketing for example. While a much more rigid set of rules for mobile marketing than for email prevents a lot of mobile spam (the good), it's much more laborious to get a mobile campaign approved by

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Buzz Words Demystified! Episode 1 - Web 2.0

The online marketing world is a strange place. It's where two very different fields come together to provide new avenues for marketing opportunities. These two fields are technology and marketing. The people in these fields could not come from more different planets. They even speak two completely different languages. However, as different as they are, they do have something very

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Moms, Email, and the Importance of Segmentation

After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the conference was relevance in email marketing. How do we best deliver the right message, to the right person at the right time... and how much email is too much? During one of the sessions we had an opportunity to speak with Moms. Let's face it -

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On Email: A Dispatch from the Email Insider Summit

At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Replace "advertising" with "email marketing" and the quote is fresh again. Advertising was born in a simpler time. The message was simple,

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