Archive for September 2009

The Ease of Mobile Quick Polls, Shop.org

At the 2009 Shop.org Annual Summit, Knotice was pleased to run the live mobile quick polls to kick off the event. Shop.org’s Executive Director Scott Silverman wanted to get a sense of what the event’s attendees were expecting from the online retail sector and from the Annual Summit – in real time. As the event’s attendees filed into the huge

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State Of Online Retailing: Takeaways

Last week, while attending Shop.org's Annual Summit, I saw Forrester Research's VP and senior analyst, Sucharita Mulpuru, give her annual State of Retailing Online presentation. She focused on "the bright side" of online retailing. While the presentation was fascinating, Mulpuru concentrated less on the specifics of direct digital marketing than in recent years where she has covered the importance of

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Wrapping Up Shop.org’s Annual Summit 09

This year’s Shop.org Annual Summit featured plenty of ideas for retailers and online retailers. If you weren’t able to make it to Las Vegas this year, or you just want check out what you may have missed, here’s a quick recap: It’s no secret that consumers are increasingly becoming more multi-channel, which is why everyone from Macy’s CEO and Chairman

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Shop.org: eBay and the Future of eCommerce

It was a pleasure hearing John Donahoe, President and CEO of eBay, speak at Shop.org’s Annual Summit this year. He is a dynamic speaker who has interesting information to share about eBay – and other entities like PayPal – and how they fit into the unique world of digital selling. One of the first statistics Donahoe shared was how eCommerce

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Shop.org: The BRIGHT Side of Retail

One of my favorite annual moments from Shop.org’s Annual Summit is the presentation from Forrester Research VP and Principle Analyst Sucharita Mulpuru. She has such a complete grasp on retail with her annual three part report The State of Retailing Online. For 2009’s version of the presentation she spent time defining how the Web retail channel has outpaced the offline

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Shop.org: Macy’s Nails Multi-Channel Marketing

Shop.org’s Annual Summit in Las Vegas got off to a great start on Tuesday morning with a keynote from Macy’s Chairman, President and CEO Terry Lundgren. His presentation gave multi-channel marketing more than lip service. He espouses a multi-channel ideology as many do, but he backs it up with a very strong example from a Macy’s campaign currently in market.

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101: A Beginner’s Guide To A Twitter Contest

In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself intrigued by a Twitter contest. I have seen a variety of different companies using Twitter to promote

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Knotice at the 2009 Shop.org Annual Summit

It is that time of year again. There is a brisk chill in the air… which means it is time to fly to Las Vegas for the 2009 version of Shop.org's Annual Summit, September 21-23. There are a number of cool things that Knotice will have our hands in at the Summit, and also some great content, as usual. If

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Triggered Multi-Channel Direct Digital Marketing

Marketers are always seeking new ways to communicate relevant events to their target audience, with email playing the role of the gold standard and mobile the hot upcoming prospect. Historically marketers have encountered many challenges to triggered event based email and mobile marketing communications. The marketer must understand first how to get customers and prospects to opt-in, how to enable

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Marketing Impact in a Multi-Screen World

A recently published research brief from the Center For Media Research, introduced several fascinating cultural shifts in how people in the U.S. consume media. Perhaps the most interesting revelation is the comparison between the second quarter of 2008 (pre-recession) and the second quarter of 2009 (recession). A natural conclusion may be that more consumers watched television, but fewer consumers invested

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