Archive for December 2010

The Top 7 Direct Digital Marketing Posts of the Year

It has been a very eventful year for the direct digital marketing industry. Everyone here at The Lunch Pail has enjoyed chronicling the highlights and happenings as they relate to our clients and friends. In the spirit of the holiday, reflecting on the year, I’ve put together a “best of” list of our most popular Lunch Pail posts for 2010.

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Key Questions for No-Limits Mobile Strategy

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on both personal experience and what

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New Year’s Resolutions for Online Marketers

What are goals marketers might want to add to their list of resolutions, or things to start doing in 2011 so they perform better? Here’s what the Lunch Pail team had to say: Chris: “Online marketers should update their privacy policies to be current and include opting out of web tracking, and make sure these new, updated policies are enforced,

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Santa Goes Mobile!

Each Christmas Eve since my boys were toddlers, we’ve gathered around the computer to see where in the world Santa’s sleigh may be, thanks to NORAD’s Santa Tracking tool. It’s exciting for the kids to see… and a perfect time-management tool for parents, providing real-time evidence that it’s way past bedtime for little ones. (“Look! He’s almost to Cleveland. You’ve

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Three Easy Marketing Ideas for Hoteliers

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable approach is vital. The most

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Fresh Ideas for SMS

SMS often is used to push an offer. But I wanted to see how a brand or business might use text messaging for something more, or something different, so I surveyed our Lunch Pail team. Here’s what they had to say. “SMS is ideal for extremely immediate and relatively disposable content. It’s great for migrating consumers between off-line and online

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Four Tips to Better Emails and Messages

In today’s business environment, every impression counts. Messages that are “good enough” no longer really are. What you say, and how you say it, reflects back on you and your brand. With this in mind, you’re missing a great opportunity when you settle for the basic, pre-programmed messages for your emails, especially for your auto-responders. Even an order confirmation is

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Don’t Make This Mobile Marketing Mistake

When we initially talk about the role of mobile for a brand, trouble looms when early thoughts focus on only one thing – pushing the brand. With few exceptions, if all the concentration is on branded push, the mobile opportunity is missed. Success becomes a perpetually dangled carrot that is always going to be tantalizingly within reach (the promise of

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Tips for Onsite Targeting

In most basic terms, onsite targeting is the ability to personalize the online experience using in-house data of site visitors – presenting them with content they might enjoy. The integration of real-time data in a universal profile management system is the key to effective onsite targeting. Site-personalization technology must work within the context of an enterprise data environment. The data

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Knotice Again Recognized for Growth

Northeast Ohio is a great place to live. As we’ve mentioned before Akron is home to innovation in a variety of industries from healthcare to plastics to direct digital marketing. This week, Knotice was recognized as the fastest growing company in Akron, ranking #8 in northeast Ohio at the Weatherhead 100 Awards. The Weatherhead 100 showcases the 100 fastest growing

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