SMS often is used to push an offer. But I wanted to see how a brand or business might use text messaging for something more, or something different, so I surveyed our Lunch Pail team. Here’s what they had to say.
“There are lots of alternate uses for SMS. Off the top of my head, you can use it for: Notifications of service or outages; New releases (especially media-based brands); Promotional marketing efforts – like getting clues about a movie release; Contest/Sweepstakes entries; Customer support, and more.” —Dutch
“SMS can be used for business in much the same way people use SMS for personal communication: update, answer, and inform. Send the latest news, let consumers request location information, notify customers and employees about changes to store hours, announce new products, respond to something in the media, and almost anything else for which a business would need a dialogue with its customers.” —Emily
“Three words: ORDER SHIPPING NOTIFICATIONS” —Chris
To learn more about how you can use SMS to enhance the customer experience, check out these posts.