Archive for April 2011

Mobile Optimized Email Simplified

“We really need to make sure our email campaigns render properly every mobile device – not just on an iPhone. I mean, we don’t need to invest good money and time in an email campaign that people can hardly read if they open it on their BlackBerry.” Sound familiar? You already know that more and more consumers are using mobile

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Designing for a Mobile App vs. a Mobile Microsite

The need for companies to expand their communications base with a mobile vehicle has never been greater. A Pew Research Center’s Internet & American Life Project survey conducted in 2009 revealed that 85 percent of adult Americans own a handheld device – with over a third of those using it for wireless Internet access. Mobile is growing and it’s getting

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Some Useful Mobile News

The mobile space evolves rapidly. So rapidly, in fact, that it can be tough to keep up to date on the latest happenings within the space. With this in mind, I thought I’d provide a quick roundup of recent mobile news you might find useful. Consumer privacy has been a hot topic as of late with privacy concerns stemming beyond

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Best Practices for Mobile Email Design

There’s no getting around the fact that e-mail usage has become a mainstream element of the overall mobile experience. According to numerous recent studies, daily usage of e-mail on a mobile device jumped 40 percent over the past year, with 43.5 million users turning to their iPhones, BlackBerries and other devices for their e-mail communication needs. However, that usage rate

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Commercial Privacy Bill of Rights Act of 2011

No sooner did I provide a roundup of Do Not Track news, than did Senators John Kerry and John McCain introduce a new privacy bill aimed at addressing the privacy of both online and offline data. The Commercial Privacy Bill of Rights Act of 2011 calls for the creation of a set of rules that would require businesses that collect

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The Benefits of Creating an App for That

Providing consumers with a useful, relevant, app experience can have many powerful benefits. In my last post, I mentioned the risks associated with creating and deploying an app. In it, I offered ways to mitigate the risks. I also offered insights regarding the importance of leveraging a platform that can manage your content and your presentation across multiple OS and

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Do You Need an App for That?

Is your organization considering developing an app to effectively connect with consumers via mobile? We’ve already provided insight into the best time to introduce an app, but today I wanted to delve deeper into whether you actually need an app. The answer is both yes and no. Yes, apps can be a great way to participate in your customer’s daily

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How to Create Effective Forms and Surveys

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of what they’re actually thinking. It’s

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April Do Not Track News Updates

There have been some new developments on the online privacy front in Washington since my last Do Not Track news update In March, the Obama administration asked Congress to pass a “Privacy Bill of Rights.” The proposed bill of rights would supposedly protect consumers from “intrusive” data gathering, a concern that is top of mind for many. The Wall Street

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5 Ideas to Better Connect With Consumers

Leadership requires vision. You’ve heard that before, but it comes to mind again as the savvy presenters here at Forrester’s Marketing Forum 2011 prognosticate on what will come and explain what is now. Vision seems to be an underlying concept for planning strategy around what’s to come – especially as it applies to direct digital marketing. Of course, some folks

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