Archive for July 2011

Yoga at Knotice

People employed in the direct digital marketing industry have a reputation for working long hours – sometimes things can get a bit stressful. Here at Knotice, our corporate culture is steeped in the belief that “hard work yields high reward,” which often means staying late to get the job done, whatever it takes. As a balance to that intense work

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The Value and Timing of Google+

So Facebook is great, right? Well, besides the privacy issues… and the horrible “group management”… and the fact that the only way to follow someone is if you both mutually agree to it. Oh, and Twitter is awesome, too. When it’s up… and if the thing you want to share is only 140 characters… and you get the hang of

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Save Time by Targeting with Live Zones

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of lists and extra content. The

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More Bridal Lessons for Email Marketers

As my wedding date creeps closer and closer, the array of bad marketing practices I encountered at the beginning of this journey are still in play, only this time things are a little different. After I attended a bridal show in January, I wrote a post about some of the irritating email marketing practices that were flooding my inbox. Vendors

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Fetch Content to Automate Content Management

Content Management Systems (CMS) are great. They help marketers manage a variety of content – from mobile microsites, to email, to landing pages, and more. But most content management systems are only good at delivering and hosting static content. This means if you want to update your web page, email or whatever, you have to log into the CMS change

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Tips for Successful A/B Testing

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. Knotice’s A/B testing tools are

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Plays (and Playing) at Knotice

Follow your passion. It’s not just great advice – it’s what people here at Knotice take to heart. On weekends, you can find many members of our Knotice family performing onstage, in the spotlight – doing what they love to do most. Today we celebrate their passion for what they do – both at work and at play. Or should

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Using Location-Based Tools

As you know, nearly infinite circumstances can drive mobile engagement. Smartly leveraging those circumstances to your advantage can make the difference between a half-baked effort and a business-driving, exceptional experience for consumers. Many of the world’s biggest brands – those investing heavily in mobile – have gone through the expense of building out teams and platform partnerships to integrate marketing

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Creating a Smooth M-Commerce Experience

Providing an easy enjoyable shopping experience via mobile can put your brand at the top of a consumer’s mind. But, providing a poorly designed, difficult to navigate experience can place you in the consumer’s rear view mirror. Though the act of actually making purchases via mobile isn’t heavily adopted among consumers just yet, I’m always interested in checking out the

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CITE Career Camp at the University of Akron

Knotice is proud of its northeast Ohio roots, so when we had the opportunity to nurture technology and IT education through the University of Akron’s CITE Career Camp, we were happy to give back. CITE Career Camp is a five-day event held at the University of Akron that’s designed for high school juniors and seniors interested in the IT field.

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