Archive for August 2011

Refresher on Email CAN-SPAM Laws

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently even savvy online marketers can

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Review of Top Time Management Apps

The start of a new school year signals the end of a too-short summer and a return to the schedules, processes and tasks of the academic grind. There are PTA meetings, volunteer duties, extracurricular schedules, school fundraisers… on top of your existing work and life responsibilities. It can all get a little overwhelming. (In fact, I’m feeling overwhelmed right now,

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Meet Jeff: Knotice’s Director of Analysis & Strategy

One of the things that makes Knotice a great place to work is its people. From yoga to soccer to Warrior Dashing, we play just as hard as we work. It’s this can-do attitude that attracted Jeff Carey, Knotice’s new director of analysis and strategy, to the company. “I had the privilege to work with Knotice in my previous job.

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Early Holiday Digital Marketing Strategies

While it’s back to school time for most consumers, but for many marketers it’s time to start preparing for the upcoming holiday season. Since it’s never too early to get a jump on holiday planning, here’s a roundup of strategies people are talking about. Use them to make your efforts stand out. Know Your Customer: It should come as no

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New Research on Customer Retention and Mobile

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do not. The key differentiator for

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From the Show Floor: Mobile Insider Summit

MediaPost’s Mobile Insider Summit never fails to provide great content and thought-provoking conversation. This year’s event in Tahoe was chock full of great advice and insight. Here are some of my takeaways from the show: It’s all about data: Data is key to both executive buy-in and the ability to optimize and scale a mobile program. Depending on their analytics

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Targeted Use of Mobile Impacts Revenues

Our past Lunch Pail declaration that “mobile matters” may be manifesting itself within corporate revenues and growth. New research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue. The report, “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” details the differences between organizations effectively using mobile as part of their overall multi-channel mix (with executive support), and

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WYSIWYG Editors: A Handy Guide

WYSIWYG editors are useful tools within software systems that allow non-technical marketers to create and manage live zone or email content. (Need a refresher on live zones? Check out this post.) Simply put, WYSIWYG stands for “What You See Is What You Get.” It provides the user with a look at how the end product will appear, without having to

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More Tips for Links within SMS Campaigns

Inserting links within text messages gives marketers the opportunity to form a deeper relationship with customers. If you approach your SMS program as 160 characters only, you limit the capability to connect emotionally with your customer. As with most mobile-based connectors, one must consider the context of the action and needs of the recipient at that moment. Last time, I

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Tips for Links within SMS Campaigns

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some experts here at Knotice. In

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