Archive for October 2011

Happy Halloween from Knotice!

We love a good time here at Knotice and our annual Halloween costume contest is no exception. Dozens of people here worked to put together costumes was worthy of a pretty cool grand prize: an iPad 2. The likes of Miss Piggy, Snookie, a zombie (and zombie hunter), Dr. House and Amy Winehouse roamed the halls. Our own CEO Brian

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Email: 4 Quick Tips Before You Send

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes are far higher. When your

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Industry News: Oracle Continues to Buy Everything

I love keeping my eye on the news and happenings throughout our industry, so my ears perked up when I heard that Oracle had continued its buying spree, snatching up RightNow Technologies for nearly $1.5 billion. Oracle is racing to make an impression in the cloud computing space and it’s hoping RightNow can help. There’s also chatter that this most

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Two Questions for Stronger Multi-Channel Strategy

Every time we have a customer touchpoint, we have an opportunity to connect – or a chance to blow it, fail and mess up. So the idea of a multi-channel approach to marketing can be a bit intimidating. More “marketing tentacles” mean more risks for problems. So, is it worth it? You bet! Studies show that multi-channel consumers spend 2

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How to Dry a Wet iPhone

It’s been a rainy week here at Knotice, so when Kelly dropped her phone in a puddle… well, she needed help. When she sent out an email to everyone looking for help in reviving it, the suggestions flooded in. Some ideas are obviously better than others, but most worth sharing. Enjoy! Good Ones DUTCH: “Stick it in a bag of

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Simple Ways to Streamline Mobile Experiences

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. The live reviews were very

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Can Your Mobile Site or App Be Better?

By now, most marketers know the importance of providing an excellent mobile experience, but creating a great mobile experience can be challenging, leaving some marketers to wonder ‘can my mobile site or app be better?’ I was fortunate to have the opportunity to help marketers answer that question at Internet Retailer’s Mobile Commerce Forum last week. During the session ‘Can

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Snapshots of CTAM in New York

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic to hear advice and experiences

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Trends, Themes and Tips from MCF2011

Currently 43% of US consumers have a smart phone, and that number is expected to rise to 50% by the end of 2011. With half the people in the country using a mobile device, expectations toward the experiences on those devices is shifting. Behaviors are shifting as well. More than half of those people plan to use their formerly-known-as-phone device

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Netflix: The Company That Can’t Make Up Its Mind

Oh, Netflix. Poor confused Netflix. I was a fan and I even supported the Netflix/Qwikster decision. But now you’ve lost me. You’ve become a little too unpredictable for my liking. If you’re not following what I’m talking about, here’s a little bit of background. Back in August, the movie rental/streaming service angered its customers by raising the prices on subscription

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