Archive for January 2012

Changes You Can Make Once You’ve Hit ‘Send’

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri for your email needs, (if

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Announcing Our Strategic Partnership with Gigya

Here at Knotice, our focus has always been about providing service and software that helps marketers increase ROI with more relevant messaging across channels. Ours is the only platform that unites the channels from the ground up, with data collection and channel execution natively unified within the same platform. Now that elegant solution extends into social. Yesterday we announced our

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More Mobile Predictions for 2012

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In 2012, marketers should expect to

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Thoughts on the Future of Flash and HTML5

Since its inception, Adobe Flash has given designers and developers an innovative way to create content that went beyond HTML, CSS and in some rare cases, JavaScript. It became an extremely popular tool to build interactive animations and effects and combine video and audio elements into one package. The beauty of it is its cross-platform compatibility – it’s operating system

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CES Roundup 2012: Trend Watch

The Consumer Electronic Show (CES) took place last week in Las Vegas, and whether you walked through the 1.8 million square foot convention area or followed it through a multitude of RSS feeds, blogs, video, articles, etc. there’s still a lot that can be easily missed. This year I opted for the latter and followed the show online. Through the

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Thoughts on SOPA/PIPA

As with many things, the spirit behind the SOPA and PIPA acts, to protect creativity and to control deliberate acts of piracy and copyright infringement, is well intended. I’ve realized myself that there are few things more ire-inspiring than others making gains from something you have legitimately imagined or created. However, as with many things making their way through our

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On Air with Knotice

With lingering unemployment, job creation is on the minds of folks across the country, especially during this election season. One leading Northeast Ohio-based radio show, The Civic Commons, decided to tackle that very question, asking listeners “Mommy, where do jobs come from?” in a recent radio program and podcast. Knotice’s own Jon Grimm and Brent Williams were invited on the

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Five Trends to Watch in 2012: Part 5

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation   Finally, the fifth trend to watch in 2012 is concept that encapsulates much of what

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Five Trends to Watch in 2012: Part 4

Consumer privacy is hardly a new trend. When I wrote on consumer privacy at the beginning of 2011, the focus was on consumer backlash against brands and marketers who take liberties with consumer data (or at least the consumer backlash against the perception of impropriety by digital marketers). 2011 was the year of the educated and empowered mainstream digital consumer.

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Five Trends to Watch in 2012: Part 3

In the previous installment of this series I discussed the imperative for digital marketers to better understand multi-screen profiles, and engage with these profiles in more meaningful ways. In today’s post, I want to present the third trend: #3 – Multi-/cross-channel attribution The digital consumer is leveraging more connected devices to engage with brands. From wired TVs to smartphones and

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