Archive for May 2012

Takeaways from The Cable Show, Part 1

Last week was The Cable Show, an event held by the NCTA (National Cable & Telecommunications Association) in Boston, which promises once per year to be the nexus of the cable and broadband universe from both a technology and a media perspective. As the folks at the NCTA will have you believe, “cable” (a term I’ll use to inclusively describe

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A Memorial Day Weekend News Roundup

As the Memorial Day weekend winds down, I thought it would be a good time to give you a roundup of some of the interesting industry news you may have missed over the last few weeks. Let’s start with privacy news. It’s been a while since anything huge has happened regarding Do Not Track and the privacy debate, but just

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What Civilians Can Learn from Army Marketers

As we pause to celebrate Memorial Day and honor those who served the U.S. Armed Forces, I was curious about the military’s use of digital marketing and social media for the recruitment of new soldiers. Of course marketing a product or service can be challenging, but the idea of shaping a message so powerful that it inspires people to make

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More Tips for Creating a Tablet Strategy

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of tablets over the last year

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Put Your Preheaders to Work

When Knotice started using email preheaders way back when, our main concern was to convey and/or summarize the information contained in an email, so that if a customer didn’t have images enabled, they could have an idea what the message was about. Skip to the present day, where we realize how important mobile opens have become, and the preheader takes

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The Tale of True Targeting

Meet Polly. She’s been a customer of yours since 2009. She’s on your email list. She gets text messages for holiday promotions. She loves to kill time at work by shopping your site. When she’s at home curled up on the couch with her iPad, she’ll sometimes search the reviews of things she’s already bought from you to see if

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Steps to Faster Page Load Times

Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat. Step One: Audit – Browsers like Firefox and Chrome offer a ton of

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Recent Mobile News and Statistics

A lot has happened in the mobile space since we released our latest Mobile Email Opens report for H2 2011 (check out the that report and previous ones here.) There’s been interesting data on mobile commerce, more data on mobile email, data on location-based services and more. Let’s start by taking a look at the “smartphone class” or those consumers

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It’s a Jungle In Here

Ever wonder what it’s like inside Knotice? Sure we have the standard office fare, like cubicles and whiteboards, but we have plenty of unique office happenings that make Knotice an awesome place to work. From our Cinco de Mayo festivities, to our Fantasy Football competition, to our Halloween party and our soccer league, we know how to have fun (and

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The Importance of Improving Load Times

Part 1 of series -  So you are thirsty. You head to the corner convenience store for a soda. You pull on the door and it does not open. You walk away and look for another store to get your soda. What you didn’t know was that if you pulled on the door for 5 seconds it would have opened.

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