Tipping Point Gets Closer: 45 percent of emails sent by retailers during the days before and after Thanksgiving were opened on a mobile device, up 50 percent from the same busy shopping week in 2011. The “mobile tipping point” of 50% draws near for retail marketers.
Tablet Use is Gaining: The number of emails opened on tablets during Cyber Week doubled over the past year.
Apple Devices Lead the Way: The iPhone and iPad remain the most popular devices for opening email, with the iPhone netting 23.93 percent of opens, and the iPad 15.81 percent. However, Android device data may be somewhat suppressed due to image default settings for email.
Click Activity on Tablets Outpaces Mobile Phones: During Cyber Week 2012, tablets saw 10.08 percent click-through rate, while the click-through rate on phones was 9.98 percent. While the gains are worth noting, mobile engagement still lags behind desktop – for now.
Data from our Cyber Week report is based on a sampling of approximately 2.8 million emails sent from November 20 to November 26, 2012 and during the same busy shopping week in 2011. Here’s a link to the report: http://www.knotice.com/reports/knotice_mobile_email_opens_cyber_week_2012.pdf.