Uncategorized

Social Sign In and the Importance of Privacy Rules

Late last week, eMarketer shared an interesting report from social infrastructure provider (and Knotice partner), Gigya. The use of permission-based social data provides a wealth of opportunities for marketers and provides consumers with the customized, personal experiences they demand. However, Gigya reports that many consumers are wary of the social sign-in function that appears on many websites, saying they fear

Read more

My Little Digital Natives

Last week my wife called me during a meeting, which means it must be urgent. Our two-and-a-half-year-old son, Joe, quickly got on the line, anxious to tell me something. “Daddy, get Gabby a iPad!!” Gabby is his little sister. At 18 months, she’s ready for a tablet. When I first introduced Joe to my iPad , I gave him no

Read more

State of Online Retail in 2013

A few days ago, Shop.org and Forrester teamed up to release the report “The State of Retailing Online 2013: Key Metrics and Initiatives.” It’s full of great information. If you’re a member of Shop.org, you can get your copy here: http://www.shop.org/soro Here are three interesting takeaways: It’s All About Mobile Mobile is big and continues to grow. According to the

Read more

A Few Mobile Predictions for 2013

It goes without saying that email marketing is a reliable generator of ROI for most marketers. If you’re looking to boost that return on investment, you should embrace email as a viable mobile tactic in 2013. Over the past two years, we’ve published several studies that look at billions of emails across numerous verticals. (Take a look at each one

Read more

CES Roundup 2013: Trend Watch

This week the Consumer Electronic Show (CES) in Las Vegas came to an end. It is without a doubt one of my favorite times of the year, but lately I am having a hard time keeping my excitement up. Last year I noted in my round up the lack of groundbreaking product / innovation announcements and this year the sentiment

Read more

When Device Proliferation Hurts Your Campaigns

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once I do get my hands

Read more

Marketing (and Other) Predictions for 2013

Happy New Year! Now that we’ve safely made it out of 2012, let’s take a look at some marketing predictions for 2013 that the folks here at Knotice have put together. Have your own to add? Let us know in the comments! General Marketing Predictions for 2013: More than half of the people in your audience will open and act

Read more

Stand Up for a Healthy 2013

As you plan for your 2013 New Year’s Resolutions, improving your health is likely near the top of the list. For tech savvy people like yourself, the term “upright workstation” might not be news. You see news articles claiming that sitting all day in front of your computer is bad for you, and people should be more active (sit less)

Read more

Odd Holiday Facts

Did you know that Christmas celebrations were once declared illegal in England? Or why the New Year’s Eve ball in Times Square was created in the first place? Read on for more interesting, wacky, and marketing related holiday facts. (And happy holidays!) Christmas English parliament passed a law in 1647 that made Christmas celebrations illegal. Puritan Oliver Cromwell considered the

Read more

Knotice’s 2012 Holiday Party

It was a beautiful night for our holiday party in downtown Akron. Many on Team Knotice, along with their significant others, got lucky at the casino night tables with a chance to win some really cool prizes while enjoying some great food and drink. (Christmas Ale was a favorite!) Here’s a look at some of the fun. Other posts you

Read more
Page 1 of 5212345...102030...Last »
Phone: (800) 801-4194