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The Lunch Pail:

A Data Management and Marketing Blog

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  • How Google’s Secure Search Announcement Affects Marketers
    April 18, 2014 by
    Last week Google announced that will move to secure search clicks on paid search ads. According to Search Engine Land, Google is “extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Our friends at IgnitionOne took a look at what this means for advertisers and marketers. [...]...
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  • The Emotional Intelligence of Contextual Marketing
    April 16, 2014 by
    Back in 1995, Daniel Goleman released his classic book, “Emotional Intelligence,” introducing the idea of EQ as it relates to business success. Since then additional research has been done on this simple question: Why is it that someone with a high IQ – someone brilliant at the subject matter – can be an utter failure while someone with charisma but [...]...
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  • Dealing with the Heartbleed Bug
    April 14, 2014 by
    Last week, news broke about the most recent cyber threat referred to as the “Heartbleed Bug.” When exploited, the bug leads to the leak of information between a server and client. Unfortunately, this data leakage could include login credentials, private keys, and other sensitive information. According to Engadget: “Heartbleed exploits a built-in feature of OpenSSL called heartbeat. When your computer [...]...
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  • This Week in Data – April 11, 2014
    April 11, 2014 by
    Big Data, Big Paycheck? – The Wall Street Journal reports hundreds of companies are still looking for hires who possess the quantitative skills to work with the mounds of big data they have coming in. If you’re not brushed up on your quantitative skills, the article notes, you could easily be replaced with someone who is. Big Data Doubts – [...]...
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  • New Marketing Automation Tool Released
    April 9, 2014 by
    Yesterday, IgnitionOne (who recently acquired Knotice) announced a new self-service tool to our Marketing Automation offering, giving marketers the opportunity to create their own campaigns to drive dynamically interactive messages to consumers on various pages of their website. Marketing automation uses insights from the behavior of users on a marketer’s website in order to make informed decisions about when and where [...]...
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