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The Lunch Pail:

A Data Management and Marketing Blog

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  • 3 Tips for Making Data Actionable
    July 23, 2014 by
    Today’s marketing vernacular is loaded with data: “big data” “cross channel data” “actionable data” the list goes on. Sure, marketers know the benefits of having access to and collecting known and anonymous customer data, but the fact remains that a lot of them struggle with or just plain can’t use the data they’ve got. According to recent research, 34% of [...]...
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  • CMO Corner: 3 Ways Big Data Will Innovate Your Brand
    July 21, 2014 by
    Innovation is a word often heard in office buildings, meetings and, in particular, marketing departments across companies. It is common to hear, “we need to be more innovative” or “why aren’t we as innovative as our competitor?” In hearing this word many times, it can be easy to forget what it means as it becomes trivialized and cliché. As I [...]...
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  • LeBron James by the Numbers
    July 18, 2014 by
    Perhaps you haven’t heard the news. You could have been disconnected from the world on a distant island or in an obscure jungle where precious cellphone battery power had to be conserved for survival. Whether you are a fan of sports or not, it has been nearly impossible to have missed the news that LeBron James is coming back to [...]...
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  • An Update on Net Neutrality
    July 16, 2014 by
    A few months ago, we wrote about the pending Net Neutrality proposal under consideration by the FCC. The current proposal allows for an “internet fast lane” which would allow for companies that provide content over the internet to pay ISPs for direct access to consumers. The proposal has met with significant backlash, especially from major tech companies like Google. Yesterday [...]...
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  • More Retail Mobile Email Stats
    July 14, 2014 by
    As we’ve stated in the few Mobile Email Opens reports, multiple email opens just aren’t happening the way marketers assumed they would. Despite popular belief, people are not using their mobile inboxes as a triage area, scrapping and saving emails to look at later on a desktop. In fact, when we look at the retail industry, only .11% of emails [...]...
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