Posts Tagged data

This Week in Data – November 29, 2013

1. How Clean is Your Data? Perhaps a not surprising finding, a survey reveals that those marketers experiencing revenue growth are about 3 times more likely to have excellent data hygiene. Despite the fact that good data hygiene is viewed as essential, 63% of marketers report that their data is dirty and 55% have no cleaning process in place. Of

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This Week in Data – November 22, 2013

1. Mobilizing the C-Suite for Big Data: If you’re working on introducing data management within your organization, don’t forget to include the c-suite. McKinsey Quarterly suggests that senior teams need to acquire a knowledge of data and analytics, create a well articulated strategy, initiatives, benchmarks for success and more. 2. Pandora Mines its First-Party Data: Pandora Radio has mined its

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This Week in Data – November 15, 2013

Welcome to This Week in Data. Each Friday we’ll provide you with the best nuggets of what’s been happening in the world of data management over the past week. Enjoy! 1. No More Love for Cookies: AdWeek reports that the recent announcement by Google that the company plans to create a universal ID that would be able to connect users

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How Data Misuse can Creep out Consumers

As we browse the internet every search, click, query and site visited is tracked. Our information is logged and recorded to potentially be used in various side-advertisements, which attempt to tailor their services to our needs. Oftentimes I know why a particular ad is reaching me; I can pinpoint what I liked, shared, or searched to have the ad come

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The Data Collection Fear: Is it Realistic?

Ever since it was revealed last week that the NSA has been tracking millions of Americans’ cell phone records and Internet data, people have been up in arms – more so than usual. The generation that posts nearly every move they make to social networks now seems to want more privacy. And now it seems the furor of the NSA

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Get Personal with these 5 Personalization Tips

In today’s ever changing digital world, making a customer feel special and as if you really know who they are is increasingly more important. As a connected consumer, there is nothing worse than opening an email and seeing a personalization failure of epic proportions. With that in mind, here are some quick tips to keep your content personal and your

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Social Sign In and the Importance of Privacy Rules

Late last week, eMarketer shared an interesting report from social infrastructure provider (and Knotice partner), Gigya. The use of permission-based social data provides a wealth of opportunities for marketers and provides consumers with the customized, personal experiences they demand. However, Gigya reports that many consumers are wary of the social sign-in function that appears on many websites, saying they fear

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State of Online Retail in 2013

A few days ago, Shop.org and Forrester teamed up to release the report “The State of Retailing Online 2013: Key Metrics and Initiatives.” It’s full of great information. If you’re a member of Shop.org, you can get your copy here: http://www.shop.org/soro Here are three interesting takeaways: It’s All About Mobile Mobile is big and continues to grow. According to the

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A Few Mobile Predictions for 2013

It goes without saying that email marketing is a reliable generator of ROI for most marketers. If you’re looking to boost that return on investment, you should embrace email as a viable mobile tactic in 2013. Over the past two years, we’ve published several studies that look at billions of emails across numerous verticals. (Take a look at each one

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Marketing (and Other) Predictions for 2013

Happy New Year! Now that we’ve safely made it out of 2012, let’s take a look at some marketing predictions for 2013 that the folks here at Knotice have put together. Have your own to add? Let us know in the comments! General Marketing Predictions for 2013: More than half of the people in your audience will open and act

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