Posts Tagged email marketing

The New Gmail Inbox(es)

If you’re a Gmail user you may have noticed a sea change in your inbox of late. Gmail now has a tabbed inbox. If you haven’t seen it yet, don’t worry – you will soon. Let’s set aside for the moment whether or not this is good for the users – I suspect it will be a matter of preference.

Read more

Email’s Renaissance in 2013

Mark Twain is quoted as saying, “The reports of my death have been greatly exaggerated.” Now email can share that same sentiment. Last week, Forrester analysts released confirmation that email is not only alive and well – it’s actually thriving. From my perspective, when you consider how people use technology today as compared to two years ago, the favorable email

Read more

Introducing Knotice Mobile View

Today we announced the launch of a cool new tool designed to help marketers get a clear view of email audiences across device types. Knotice is known for its Mobile Email Opens Reports. Now we open that capability up to you, to use for your own campaigns. And the best part? It’s free. Knotice Mobile View is an easy way

Read more

Email Essentials over Breakfast

Ah, email. With all the articles being written about the mobility of consumers, the death of third party cookies and other tech news, it seems like the good old standby email has been overlooked recently. Even though consumer behavior and technology are evolving at a rapid pace, email remains a preferred way to communicate with your audience. It’s the anchor

Read more

A Look at St. Patrick’s Day Emails

St. Patrick’s Day is my favorite holiday. I love all things Irish, so the chance to dress up in as many Irish-themed items as possible (without getting weird looks) always excites me. Not only was I looking forward to getting dressed up yesterday, I was also wondering what kind of St. Patrick’s Day deals awaited me in my inbox. Here’s

Read more

Email Marketing Resource Guides

In today’s marketing universe, two things are certain: 1) email isn’t going anywhere; and, 2) a mobile-first approach is more important than ever. If you’re working to improve the quality of your email campaigns across mobile, or you just want some useful tips to improve email open rates, we’ve just published two new guides that are sure to help. Each

Read more

Asking for Customer Info: A Cautionary Tale

I recently received an email from my home insurance provider asking me to fill out a brief questionnaire. Working in marketing, I tend to be slightly more receptive to these requests, but in this case, the way it was presented put the marketer in me at odds with the customer in me. How so? Let’s start from the top. Your

Read more

Valentine’s Day Emails Show the Love

Retailers were spreading the love this Valentine’s Day. To get customers in the door, many retailers (and restaurants) like Starbucks and Qdoba offered special deals via email and other channels. Today, I’m going to perform a post-mortem on the Valentine’s Day emails I received. I noticed a very obvious (and appropriate) trend this year: the use of heart shaped symbols

Read more

Email List Cleaning Gets Dirty

I love email. I guess you might say that I’m an email hoarder. I study them. I save the good ones as a “swipe file” to refer to for campaign inspiration. And sometimes I actually just enjoy keeping in touch with my favorite brands. However, I’m seeing a disturbing trend. In the past few of weeks, I’ve received several emails

Read more

A Mulitchannel View of the Customer Through Email

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our platform reads the device information

Read more
Page 1 of 712345...Last »
Phone: (800) 801-4194