Posts Tagged Mobile Marketing

Dealing with Email to the Mobile Gmail Inbox

According to our Knotice Mobile Email Opens reports, open rates on mobile devices for commercial emails should reach the tipping point of 50% by the end of the year. Not only that, but data from Pew Research affirms that over 55% of American adults (not just mobile phone subscribers but all adults) now own a smartphone. One of the primary

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Your Customers Are Mobile, Are You?

Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half of all emails will be opened on a mobile device. That’s up from 27% just 2 years ago. (We’ve even got this cool new – and free —

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Tips on the Mobile Version of Your Website

Last week we launched Knotice Mobile View, a free service for marketers to track email opens across device types. According to our own data and that of all industry analysts, the number of people opening emails and engaging with brands via mobile device (phones and tablets) continues to rise. With that in mind (and for those surprised by their Mobile

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When Push Messages Gets Too Pushy

Using push messages can be an excellent way to connect with your audience while they’re on the go. An important, and often overlooked point, is the context of where the customer is when you send that push notification. Depending on the day and time, they may be in your store, using your app to find lunch… or they might be

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A Few Mobile Predictions for 2013

It goes without saying that email marketing is a reliable generator of ROI for most marketers. If you’re looking to boost that return on investment, you should embrace email as a viable mobile tactic in 2013. Over the past two years, we’ve published several studies that look at billions of emails across numerous verticals. (Take a look at each one

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Fun Facts on Mobile Shopping & Usage

The mobile channel is obviously hot and getting hotter. It’s shaping how people do a number of activities from shopping to getting info, to finding directions and more. If you’re looking for ways to do more with mobile (or you’re just looking for some cool stats), here are some useful facts reflecting on the past year of mobile marketing and

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3 Ways to Deal with SMS Phishing

As marketers we have become very familiar with the term phishing, a fraudulent attempt made to steal personal information. Primarily these attacks occur via email, appearing to come from a well-known organization asking for personal information – such as a credit card number, social security number, account number or password. However, as we expand our marketing communications in the digital

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Closing the Curtains on Bad Mobile Experiences

I recently decided I was going to give my living room a spring makeover, and clear everything out and start from scratch. Already having a love for design, I previously signed up for email and mail from companies such as Restoration Hardware and West Elm. On any given week, they send me approximately 3 – 4 emails each and I

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Knotice’s 2nd Half 2011 Mobile Email Opens Report

With nearly half of all phones in US smartphones, the importance for mobile optimized email has never been higher. We’re excited to announce the release of our latest Mobile Email Opens report for the second half of 2011. The report is based on a sampling of 974 million emails sent across 11 industry segments during the last six months of

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More Mobile Predictions for 2012

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In 2012, marketers should expect to

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