Posts Tagged tablets

CES Roundup 2013: Trend Watch

This week the Consumer Electronic Show (CES) in Las Vegas came to an end. It is without a doubt one of my favorite times of the year, but lately I am having a hard time keeping my excitement up. Last year I noted in my round up the lack of groundbreaking product / innovation announcements and this year the sentiment

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When Device Proliferation Hurts Your Campaigns

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once I do get my hands

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Mobile-ness: It’s not Just for Phones Anymore

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have used the term “mobile-ness” to refer to this altered state

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Digging into the Microsoft Surface

Look what just Surfaced from Microsoft. In 1988, “Star Trek: The Next Generation” introduced the PADD, a thin tablet device that acted as a computer and a communication device. It was what everyone used for reading. Flash forward to 2002, Bill Gates introduces the tablet PC. It runs Windows XP; it’s less than an inch thick, has manufacturing partners, and

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More Tips for Creating a Tablet Strategy

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of tablets over the last year

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Tablet Use Jumps for Email Engagement

At Marketing Leadership Forum 2012 in Los Angeles yesterday, Forrester senior analyst Melissa Parrish introduced a new expression to describe today’s highly connected consumer, the “Always Addressable Customer.” To join the AAC club, you have to frequently access the Internet from multiple locations daily, owning and using at least three different types of digital access devices (laptop, iPad, phone, Kindle,

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Optimizing the Tablet Device Experience

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn negative quite quickly. Consider the

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