Posts Tagged Universal Profile Management

A Mulitchannel View of the Customer Through Email

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our platform reads the device information

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Case Study Details Customer-Focused Success

The super-connected consumer lots of options when it’s time to engage with a brand. The key for marketers is to manage the exposures to increase the likelihood they’ll buy, to further enhance the relationship. Does your brand have a prominent place in the super-connected consumer’s mind across multiple touchpoints? Are you driving each digital impression toward the outcome you want?

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Independent Case Study Highlights Oreck’s Success

Just yesterday, Forrester Research, Inc. released an independent case study detailing how Knotice customer, Oreck, was able to boost ROI with more relevant, effective messaging (generating 10x more revenue on Oreck.com) after partnering with us. Their research noted that our Universal Profile Management System allowed Oreck to create a robust warehouse of customer-centric profile data. Having all that data in

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How to Create Effective Forms and Surveys

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of what they’re actually thinking. It’s

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Marketing Foolishness: 8 Common Mistakes to Avoid

Even the smartest marketers make mistakes. So in honor of April Fool’s Day, here’s a quick list of common marketing foolishness and mistakes to avoid. Sending the same message to everyone – Relevance matters. You’ll get better results by designing your messaging around the specific traits and needs of the recipient. Define your segments, then tweak your language around what

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Agile Commerce Requires Agile Tools

In my post on Friday, I made reference to a Forrester report released last week entitled “Welcome to the Era of Agile Commerce” The report confirmed that your strategic marketing perspective should be less “channel” and more “experience.” To recap my comments: “Your customers are using a variety of tools to access information – more than ever before. They don’t

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The Customer is King of Marketing Strategy

As marketers, we’re always searching for the next big idea to guide our approach. We buy business books. We delve into research and analysis and webinars and such. However, one golden thread of marketing common sense weaves through them all: It’s about the customer. Now, you’ve heard the clichés before. While there’s good reason that those customer-first expressions are overused,

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Three Easy Marketing Ideas for Hoteliers

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable approach is vital. The most

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Tips for Onsite Targeting

In most basic terms, onsite targeting is the ability to personalize the online experience using in-house data of site visitors – presenting them with content they might enjoy. The integration of real-time data in a universal profile management system is the key to effective onsite targeting. Site-personalization technology must work within the context of an enterprise data environment. The data

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Keeping Your Customers After the Rush

My sister is a terrific baker; however, her pies have a strange way of disappearing after the holiday guests are gone. It’s odd really. When you leave a pie on the counter the day after Thanksgiving, the pieces begin to quietly “evaporate.” Perfect tall triangles of congealed fruit and crust soon morph into abstract shapes. Fork tracks appear on once-smooth

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